Are You Ready For a Digital Disaster?
What would your company do – if it lost all its computer files? It’s not a very pleasant thought. But it happens all the time, and for most companies without backups, its a digital disaster from which they do not recover. Fortunately, there’s a simple answer to avoid such risk of your company’s vital data. I have tested it […]
What Is Social Media Marketing?
Social media marketing is a process of gaining visitor traffic to your website through social media sites. Why would a search marketer care about social media? How does your Search Engine ranking relate to Social Media Marketing? The two are actually closely related. Discovery (of new web content) is a key search engine activity. […]
What is SEM?
SEM, or Search Engine Marketing, is a wider activity than just SEO. Search Engine Marketing actually can include SEO, but more commonly has Paid Ads as its primary focus. Danny Sullivan, one of the most respected experts in Search Engine technology, made the term “Search Engine Marketing” popular in 2001. It covers the spectrum of […]
Most Searches Are Now Done On Mobile
In April of 2015, Google updated its search engine to penalize websites that are not mobile-friendly. They knew that mobile was growing fast. Last May, Google announced that searches done on mobile devices had exceeded those by PC’s. The trend is clear: mobile is taking over the search market. When you search on your smart phone, […]