Profit Gate Reinventing Itself
By Dan Lewis, President After so many sweeping changes in web technology and internet marketing in the last decade, I’ve decided that it’s time to reinvent Profit Gate. This year, we are making a number of major improvements to our company that will enable Profit Gate to remain very competitive by providing leading-edge services. These changes […]
Web Marketing Trends for 2017
If you want to stay competitive in 2017, you may want to pay attention to these trends. I remember back in 1999, a lot of business owners considered getting a website was a waste of money – since “the Internet is just a fad“. Me, I looked at the growth statistics and knew what was […]
Google’s Latest Update: Possum!
Part of marketing your company website is being aware of major changes in how Google works. The latest in Google’s “Zoo” of recent updates to its algorithm was nicknamed “Possum” by Phil Rozek, a well-known SEO guru. You see, many business owners think they lost their “Google My Business” listing, but actually, they are just […]
Are You Ready For a Digital Disaster?
What would your company do – if it lost all its computer files? It’s not a very pleasant thought. But it happens all the time, and for most companies without backups, its a digital disaster from which they do not recover. Fortunately, there’s a simple answer to avoid such risk of your company’s vital data. I have tested it […]
Profit Gate’s 17th Anniversary
1999 – 2016 When I launched Profit Gate 17 years ago in September 1999, things were a bit different. Yahoo was the #1 Search Engine Yearly Inflation Rate 2.19% Year End Close Dow Jones Industrial Average 11,497 Interest Rates Year End Federal Reserve 8.50% Average Income per year $40,810.00 Average Cost of new house $131,750.00 […]
How Do Web Videos Affect Web Site Results?
How do web videos affect web site results? Here’s the short answer – One or more professional videos added to a web site can: improve web site rankings in Google improve the conversion of visits to sales improve your company’s public image give your company an edge over competitors that have no videos help your […]
What Is Social Media Marketing?
Social media marketing is a process of gaining visitor traffic to your website through social media sites. Why would a search marketer care about social media? How does your Search Engine ranking relate to Social Media Marketing? The two are actually closely related. Discovery (of new web content) is a key search engine activity. […]
What is SEM?
SEM, or Search Engine Marketing, is a wider activity than just SEO. Search Engine Marketing actually can include SEO, but more commonly has Paid Ads as its primary focus. Danny Sullivan, one of the most respected experts in Search Engine technology, made the term “Search Engine Marketing” popular in 2001. It covers the spectrum of […]
What is SEO?
When you ask some people, “What is SEO?”, they say, “Oh, that’s Search Engine Optimization.” OK, but what does that actually mean? There are many ways to explain it, and some are really not much help. Some people may even think that I have some sort of ‘magic wand’ that I wave over a website […]
Computer Tips: Managing Your Email Account
Although most of our clients enjoy problem-free email year after year, some experience issues occasionally. The most common issue involves how the account is managed at your end. There is a setting found in the Outlook (and other) mail program that is used to “Leave a Copy of Messages on Server”. This is the problem. […]